Monday, January 12, 2009
Publicity for Paper Dolls
Those of us in the paper doll world know all about paper dolls. We love to collect them, create them, read about them, talk about them, and attend parties and conventions. Many, many friendships have been made through the common interest of paper dolls, and even careers have been created for paper doll artists.
Paper dolls have given me a new career as a publisher through my company, Paper Studio Press. With the help of fabulous artists and encouragement of friends and advisors, in just two years my little publishing company has grown to 24 titles of vintage paper doll reproductions and wonderful new paper dolls by artists of today.
Through the Internet, our paper doll world has had a chance to grow. With a simple Google search, someone can get reunited with a childhood paper doll on eBay, find a new Tom Tierney paper doll on Amazon, connect with other paper doll enthusiasts in a Yahoo Group, become an instant collector through websites like Paperdoll Review, and discover new artists with their own websites like Brenda Sneathen Mattox and Kwei-lin Lum.
To let the rest of the world know what we have to offer, I've enlisted the help of my friend and public relations guru, Nancy Marshall. I recently signed with her successful PR firm, Nancy Marshall Communications, and with the help of Nancy and her support team Paper Studio Press has been given a new, more professional look. The Paper Studio Press website has been enhanced to include artist bios, press releases and publicity. Nancy's associate, Lissa Gumprecht was very helpful in the creation of fact sheets and press releases for my new press kit. Shown here is the press kit cover beautifully designed by Pierre Hale. Nancy and Lissa initiated a media campaign in the hopes of attracting attention to paper dolls. Although we have our sights set high with hopes of national coverage, we have already interested two newspapers here in Maine.
The Kennebec Journal just ran a nice article, "Stars of the silver screen come alive on paper" by Sada Reed. I wish I could show you the layout... they did a great job! And I was also interviewed by the Portland Press Herald for an upcoming article. They even sent a photographer all the way to Kingfield, and that's a two hour drive! Coincidentally, I had already met the photographer, John Ewing, last October on my flight home from Los Angeles. He was my seat mate on the leg from Detroit to Portland and we had a nice conversation about his longtime job as a staff photographer and my paper doll ventures. Little did I know that he'd be on my doorstep just a few months later to take pictures of me.
I hope 2009 will bring many more publicity opportunities for paper dolls. Our paper friends with their ever-changing tabbed wardrobes deserve the exposure!